Work

Brand, site, and local SEO for a medical aesthetics practice

A medical aesthetics and dermatology practice in Southern California needed to enter a crowded market as a peer to established clinics, not as a new name with a generic campaign. The engagement built the identity, the website, the local search foundation, and a patient-acquisition system that stays inside medical advertising rules.

Industry: medical aesthetics and dermatology, Southern California. Client name withheld. This record describes the work. It does not include patient counts or revenue. Updated October 21, 2026.

The problem

The market already had well-funded dermatology practices and luxury medical spas. A new practice could not borrow a generic med-spa look and expect the same trust. It needed one position, a site that could convert a first visit, and acquisition that did not break the rules that apply to medical claims.

What Carazo built

• Brand positioning: clinical credibility with a premium, unintimidating identity.
• A conversion-focused website, so the first visit had a clear path to book.
• A local SEO foundation for how patients search for treatment nearby.
• A compliant Meta system for patient acquisition, built with the practice rather than bolted on from a consumer brand.

The source does not publish bookings, cost per patient, or revenue for this engagement, so this page does not add them. Where a number exists, it is on the other industry pages, including the search recovery.