Meet Carolina Monestel
“Carazo Creative is the visibility agency, and CORA by Carazo Creative is the visibility engine.”
Carolina Monestel on keeping creativity alive, building CORA from inside the agency, and why judgment and execution still have to stay human.
Read the article
C-Suite Perspectives On AI: Carolina Monestel Of Carazo Creative On Where to Use AI and Where to Rely Only on Humans
“The balance we’ve tried to create is one where AI gives people leverage rather than trying to remove them from the process.”
Carolina Monestel on where AI should give people leverage, and where brand judgment, taste, and context still have to stay human.
Read the article
How Carolina Monestel Built Carazo Creative to $15,000/mo
“I didn’t want the answer to growth to simply be adding more people to do more repetitive work. I wanted to build systems that gave talented people more leverage.”
Carolina Monestel on building Carazo Creative to $15K a month, and turning an internal agency tool into CORA without replacing the people who do the work.
Read the article
Carolina Monestel on Building the Future of Marketing Through AI, Creativity, and Human Strategy
“We use AI to make talented people better informed and more effective, not to remove them from the process.”
Carolina Monestel on building CORA from inside Carazo Creative, and keeping brand judgment, creative direction, and strategy in human hands.
Read the article
How I Built A $12K/Month Creative Agency Powered By Proprietary AI
“You don’t always need to go looking for the next big business idea. Sometimes it is already happening inside the business you have.”
Carolina Monestel on turning years of client work into CORA, and building AI-powered software from inside the agency without replacing the people who make the work valuable.
Read the article
She Wrote a Book Called Smart Girls Use AI. Then She Built the Software Her Own Agency Runs On
“Can AI do this?” is not the same question as “Should AI do this?”
Carolina Monestel on building CORA from inside the agency — and drawing a line between what AI should do and what people should keep.
Read the article