Marketing help, in plain language
Marketing Guides for Business Owners
Practical guides to SEO, social media, paid advertising, branding, and choosing a marketing agency. Learn what to fix first, where to spend your budget, and when it makes sense to hire help.
Improve your marketing
Use these if you want to know what to fix before you hire anyone.
- Where to Start With Marketing Your BusinessHow to see what is holding back sales, and decide what to work on first.
- SEO Help: What to Fix First on Your WebsiteWhere to start with search visibility, the pages buyers need, and a site crawlers can read.
- Social Media Marketing: Where to StartHow to choose a platform, plan what you post, and decide whether you need outside help.
- Google Ads or Social Media Ads: Where to Spend FirstHow to compare Google ads and social ads, and how to plan a first test you can pause.
- Branding and Creative: What Does Your Business Need?How to decide whether the next investment is your brand identity, website, copy, or campaign creative.
Choose a marketing agency
Use these to compare firms. The services page is what Carazo Creative offers. These guides are the checklist.
- What a Marketing Agency Actually DoesThe work a firm should ship, from positioning and creative to the website, search, ads, and reporting.
- How to Choose a Marketing AgencyWhat to decide before the first call, which questions to ask, and the signs to walk away.
- How Much a Marketing Agency CostsHow to separate the fee from the ad budget, and the CORA prices Carazo publishes.
- How to Choose a Marketing Agency in FloridaWhat changes across Miami, Orlando, Tampa, and Jacksonville, and which hiring questions stay the same.
- How to Choose a Marketing Agency in Southern CaliforniaHow Los Angeles, Orange County, and San Diego searches differ, and how to judge the team anyway.
Understand AI search
Use this when you want a business named in an answer, not only ranked in a list of links.
- How to Get Your Business Cited in AI AnswersWhat to publish so ChatGPT, Google AI, Copilot, and Perplexity can quote you, and what cannot be bought.
Need help deciding what to work on first?
Tell us about your business, what you have tried, and where you are getting stuck. We can help you identify the next steps and decide what support you need.
Talk to Carazo Creative