How much does a marketing agency cost?
A marketing agency costs the fee you agree for the work, plus any ad budget you choose to spend. Those are different numbers. Carazo Creative lists CORA, its platform, from $299 a month for one brand. Media spend is not included.
The fee and the ad budget
The fee pays for the work: the pages, the creative, the campaigns, the reporting. The ad budget is money the ad platform spends to show those campaigns. A quote that adds them together looks larger and is harder to compare. Ask which number is the fee, which number is media, and whether you can pause the media without a penalty.
There is no single market price, because a logo, a search program, and a full visibility system are different jobs. Judge a price by what ships in the first 90 days and who does it. The guide on how to choose a marketing agency is the list of questions. This page is the money.
What Carazo lists
These are the published CORA plans. CORA is the platform for search, content, social, ads, and AI answers. A business plan is one brand. An agency plan is a roster of client websites.
- Business, $299 a month after a 7-day trial, or $2,870 a year. One website, one seat. The card is saved at checkout and not charged during the trial. Cancel in those 7 days and you pay nothing.
- Presence, $499 a month or $4,790 a year. Two websites, one seat. Charged today, then each month or year until you cancel.
- Influence, $699 a month or $6,710 a year. Four websites, two seats. Charged today.
- Authority, $899 a month or $8,630 a year. Six websites, three seats. Charged today.
- Beyond. Seven or more websites is a quote, not a listed price.
Yearly billing is 20% off twelve months of the monthly price, rounded to the nearest dollar. The account owner uses one seat. None of these prices include what you spend on ads.
If you want the Carazo team on the brand, the creative, and the campaigns with you, start with a conversation and say what has to ship. The plans page is the listed software. A custom scope is not a second secret price list.
How to read any quote
- What is delivered in a normal month, in pages, posts, or campaigns?
- Is media spend inside the fee or on top?
- Who does the work?
- How do you pause spend?
- What happens if you cancel?
A low fee that buys a dashboard and leaves the work for later is not cheaper. A clear scope at a listed price is easier to judge. If you are not ready to hire, the marketing help guide is the work you can do before a fee.
Questions people ask
How much does a marketing agency cost?
The fee is whatever scope you agree to. The ad budget is a second number, paid to the ad platform, and it is not the fee. Carazo lists CORA from $299 a month for one brand after a 7-day trial. Agency plans for more than one website start at $499 a month and are charged today. Media spend is extra.
How much does Carazo Creative cost?
Business is $299 a month after 7 days, or $2,870 a year, for one website and one seat. Cancel during the trial and you are not charged. Presence is $499 a month or $4,790 a year. Influence is $699 a month or $6,710 a year. Authority is $899 a month or $8,630 a year. Agency plans are charged today. Beyond is a quote. Yearly prices are 20% off twelve months, rounded to the nearest dollar.
Does the agency fee include ad spend?
No. Money spent on Google, Meta, or another ad platform is separate from the CORA plan. You should be able to see that spend and pause it.
Is a cheap marketing agency a good deal?
A lower price is a good deal when you can see what ships and who does it. Compare the first 90 days, not the monthly number alone.
Keep reading
Bring the job, not a guess
Say what you need shipped in 90 days. We will tell you whether a listed plan or a conversation is the right next step.
Talk to Carazo