Work

Off-season ads for a luxury outdoor furniture brand

A brand that created a category of in-pool luxury furniture sells high-ticket pieces with a long consideration cycle. December is deep in the off-season. Over 22 days, December 1 through December 22, $1,895 in ad spend returned $17,154 in attributed sales. That is a 9.05× ROAS and an 11.05% advertising cost of sale.

Industry: luxury outdoor and pool furniture. Client name withheld. Figures from the ad platform for that 22-day window. Updated October 21, 2026.

The problem

Demand is structurally lower in December. The test was whether high-intent branded and shopping campaigns could still convert when most of the category is quiet, without spending on broad awareness.

What Carazo did

Kept the window short and the demand narrow: buyers already close to a luxury pool-furniture purchase. Spend and attributed sales were read on the same dollar scale, so the return was not a separate chart with a friendlier axis.

What the dashboard showed

• $1,895 total spend. $17,154 attributed sales. 9.05× return. 11.05% advertising cost of sale.
• Sales arrived in clusters, which fits a considered purchase. December 3 was about $5,100. December 18 and 19 together were about $6,900.
• Many days in the window were zero. The average day was not the story. The high-ticket days were.

This is a short window in the off-season, not a year of revenue. It shows that intent was still there. It does not show what a summer would do, and it does not name the brand.