High-ticket ads in a slow season
Carazo Creative is an independent creative and digital marketing agency. The Visibility Agency. When the purchase is considered and the season is quiet, the useful test is short and high-intent. Broad awareness spend is the wrong first shape.
Who this is for
A brand selling something people think about before they buy, in a month when the category is quiet. The public example is luxury outdoor and pool furniture in December.
What the 22-day window showed
December 1 through December 22: $1,895 in ad spend, $17,154 in attributed sales, a 9.05× return, and an 11.05% advertising cost of sale. Sales arrived in clusters. December 3 was about $5,100. December 18 and 19 together were about $6,900. Many days were zero. The write-up is the outdoor furniture record.
This is a short off-season window. It shows intent was still there. It does not show what a peak season would do.
A longer record of spend that scaled while return held is the baby-product engagement: about $7,000 a month at the start, then $4.1 million in the measured year at a 7.6× blended ROAS.
What it costs
The first step is a window you can pause. The fee is scoped at contact. The ad budget is separate. How to think about that split is in ads help and the cost guide.
Selling something people think about first?
Tell us the season and the average order. A short, high-intent test is the right opening.
Talk to Carazo