Services

Search recovery after a Google core update

Carazo Creative is an independent creative and digital marketing agency. The Visibility Agency. After a core update, the work is a technical cleanup, pages that answer a real question, and a record of what moved. It is not a promise of the old rankings back.

For content sites and businesses whose important pages dropped. Updated October 21, 2026.

Who this is for

A site that was earning search traffic, then lost it in a named Google core update. The usual signs are falling keywords, a pile of technical issues, and new articles going out on a site Google is already discounting.

What Carazo does

• Audit schema and the technical issues that block crawling and understanding.
• Rewrite the pages people ask about, as FAQs and comparisons an answer can quote.
• Separate the properties that should support the main site from the ones that compete with it.
• Read the movement in CORA: which terms rose, which fell, and whether AI answers started citing the pages.

A record from one engagement

An outdoor wood-care content site was hit by the March 2026 core update. The recovery resolved 1,790 of 3,040 technical issues. Afterward, 1,010 keywords ranked in position 1, rising keywords outnumbered falling keywords 4 to 1 in month 2, and 32 keywords newly entered page 1. Citations began in Gemini, ChatGPT, and Google AI Mode, with positive sentiment reported between 58% and 71%.

That is one site and one window. The full limits are on the outdoor wood-care record. A cross-client count of which page types get cited is not published yet, because that sample has not been closed.

What it costs

A custom search engagement is scoped at contact. CORA, the reporting platform, is priced on the cost guide. Media spend is separate, and this job is mostly pages and technical work, not ads.